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What we call our writing

When you write something, what name do you give it? A blog post? An article, and essay?

Paul Graham is well-known for publishing essays on his site, and he's even written one about what essays are.

An essay is supposed to be a search for truth.

Graham says essays ...


Behind the titles: where post ideas came from

I find it fascinating to look through my archive of published work and remember how each post came to be. Some of them in particular have interesting stories behind the topics and titles. I've collected a few of my previous posts to share with you how each idea was ...


The merit of short blog posts

I used to think short blog posts weren't worth reading. I thought a post of 500 words or less would necessarily be low quality, because the author probably didn't put much time into it.

Recently I visited the blog of someone I respect and noticed many of his ...


Tools I use for writing

Having "the right" tools will not make you any better at writing, but they can make the process more enjoyable. Of course, the "right" tools are really what's right for you. I've found my favourite tools through a mixture of coming across them by chance (most physical products ...


My brand experiment

I'm working on an experiment at the moment to refocus my personal brand and make my output of content more valuable and consistent. I've been reading a lot and listening to some helpful podcasts, and came up with a plan for attempting this refocusing. I wanted to share ...


Eat your own content

dogfood can

There's a term in the startup world, dogfooding, which comes from the phrase "eat your own dog food". Eating your own dog food means using your own product. Being your own customer. Understanding what you've built from your users' point of view.

Shortly before I left Buffer I ...


Apps I like: July 2014

Periodically I like to write about some of the apps I'm using a lot (previous app posts: Feb, March). As a personal project, I also take a screenshot of my iPhone's homescreen once a week, so I thought I'd include my most recent homescreen this time around ...


My blog family

I was asked once about why so many links to the Buffer blog end up in my work. It's not just the Buffer blog; I link to all sorts of blogs and websites when I'm writing. And there's a good reason why.

When I write content, it ...


Founder thoughts

I've read a couple of posts by startup founders recently that mentioned how it's expected of a founder to always be positive when asked how your startup's going. Nikki's post about how it feels to be shutting down her startup mentioned this. Nikki also said she ...


3 ways to use content marketing

From my experience, there seem to be three main ways to use content marketing for your business. I offer the same piece of advice to pretty much everyone I talk to about content marketing, which is: work out why you're using content marketing and what your goals are. Then ...

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