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Tools I use for writing

Having "the right" tools will not make you any better at writing, but they can make the process more enjoyable. Of course, the "right" tools are really what's right for you. I've found my favourite tools through a mixture of coming across them by chance (most physical products ...


My brand experiment

I'm working on an experiment at the moment to refocus my personal brand and make my output of content more valuable and consistent. I've been reading a lot and listening to some helpful podcasts, and came up with a plan for attempting this refocusing. I wanted to share ...


Eat your own content

dogfood can

There's a term in the startup world, dogfooding, which comes from the phrase "eat your own dog food". Eating your own dog food means using your own product. Being your own customer. Understanding what you've built from your users' point of view.

Shortly before I left Buffer I ...


Apps I like: July 2014

Periodically I like to write about some of the apps I'm using a lot (previous app posts: Feb, March). As a personal project, I also take a screenshot of my iPhone's homescreen once a week, so I thought I'd include my most recent homescreen this time around ...


My blog family

I was asked once about why so many links to the Buffer blog end up in my work. It's not just the Buffer blog; I link to all sorts of blogs and websites when I'm writing. And there's a good reason why.

When I write content, it ...


Founder thoughts

I've read a couple of posts by startup founders recently that mentioned how it's expected of a founder to always be positive when asked how your startup's going. Nikki's post about how it feels to be shutting down her startup mentioned this. Nikki also said she ...


3 ways to use content marketing

From my experience, there seem to be three main ways to use content marketing for your business. I offer the same piece of advice to pretty much everyone I talk to about content marketing, which is: work out why you're using content marketing and what your goals are. Then ...


Why we're going on holiday

Next Tuesday Josh and I are flying to London. We're going on holiday for two weeks: a fortnight of gallivanting around Europe, minimising our stress and maximising our fun.

Aside from scouting each place we go as a potential new home for our company, we're purely taking a ...


The authentic content marketer

Something that's been bothering me lately is the measurement of "high quality" in the content marketing world. My issue is, I think the bar is too low.

I'm not exempt from this, either. The more I learn and improve, the more I realise how low my content quality ...


How to save your request from inbox death

I've been struggling to get to inbox zero lately. I've never really had this problem before, but between my work at Buffer and Ooomf and things heating up at Exist, I've really been drowning in emails.

I also tend to work with my inbox closed and notifications ...

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