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Lean writing

The more I write, the more I favor a "lean" writing approach. In the spirit of lean startups, I've developed a writing process that's focused on creating a solution to the problem as quickly as possible, and iterating on it.

If you're getting stuck when trying to ...


Stop gating your content

The term "gated content" most often applies to a content product, such as an eBook or PDF available to download, that a customer must "pay for" with their email address.

Here are some examples:

Social Media Examiner

Buffer

Paul Jarvis

I hate gated content. I don't want to give you my email address as payment ...


Periods of growth come in waves

I'm feeling tired and rundown this week. But I'm not too surprised about it. I've just come through a period of huge growth and productivity. I launched The List, set a weekly publishing schedule for this blog and stuck to it (I even got ahead, so I ...


Some of my favourite things

I've shared some of my favourite apps in the past, and recently I shared the tools I use for writing. Today I want to focus on the physical products I use all the time and would recommend.

My computer is a MacBook Air and my phone is an iPhone ...


What we call our writing

When you write something, what name do you give it? A blog post? An article, and essay?

Paul Graham is well-known for publishing essays on his site, and he's even written one about what essays are.

An essay is supposed to be a search for truth.

Graham says essays ...


Behind the titles: where post ideas came from

I find it fascinating to look through my archive of published work and remember how each post came to be. Some of them in particular have interesting stories behind the topics and titles. I've collected a few of my previous posts to share with you how each idea was ...


The merit of short blog posts

I used to think short blog posts weren't worth reading. I thought a post of 500 words or less would necessarily be low quality, because the author probably didn't put much time into it.

Recently I visited the blog of someone I respect and noticed many of his ...


Tools I use for writing

Having "the right" tools will not make you any better at writing, but they can make the process more enjoyable. Of course, the "right" tools are really what's right for you. I've found my favourite tools through a mixture of coming across them by chance (most physical products ...


My brand experiment

I'm working on an experiment at the moment to refocus my personal brand and make my output of content more valuable and consistent. I've been reading a lot and listening to some helpful podcasts, and came up with a plan for attempting this refocusing. I wanted to share ...


Eat your own content

dogfood can

There's a term in the startup world, dogfooding, which comes from the phrase "eat your own dog food". Eating your own dog food means using your own product. Being your own customer. Understanding what you've built from your users' point of view.

Shortly before I left Buffer I ...

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